eWOM and content marketing strategies: maximizing brand engagement among social media users in Spain
eWOM and content marketing strategies: maximizing brand engagement among social media users in Spain
C. Osorio-Andrade,Pericles 'Asher' Rospigliosi,Ana Jiménez Zarco
2025 · DOI: 10.1016/j.iedeen.2025.100293
European Research on Management and Business Economics · 2 Citations