Evaluating the Effectiveness of AI Chatbots on Website Performance

The main purpose of the study remains to provide an overview of the benefits of AI chatbots-based websites on traditional websites using a comparative way. The study used a mixed method to conduct the data analysis. A set of 200 respondents has been considered as the sample for the survey questionnaire conducted with the target of conducting Primary Quantitative Data Analysis. The close-ended questions were generated touching all the aspects related to the process of generating a Chatbot. Both the users of chatbot-enabled websites and the companies that use chatbots as customer service representatives were taken into consideration as samples. The results of the study show that the users have a higher response in support of Chatbot-based website usage and they do agree that chatbots have been working as a feasible way of exploring the processes regarding solving the issues related to the company tasks. On the other hand, the chatbot users have agreed that sometimes the chatbots are slow and their repetitive questions consume more time, and in cases where time is less for generating proper solutions, a higher chance of direct conversation with an agent from the company is required more. The study could conduct an interview-based solution generation method that would involve a primary qualitative data analysis to understand the company leaders' views regarding the use of AI chatbots.