Estimating the effect of common method variance: the method-method pair technique with an illustration from TAM research
Estimating the effect of common method variance: the method-method pair technique with an illustration from TAM research
Rajeev Sharma
2009 · DOI: 10.2307/20650305
290 Citations
TLDR
A meta-analysis-based technique to estimate the effect of common method variance on the validity of individual theories by analyzing the observed correlations between perceived usefulness and usage in the technology acceptance model literature is presented.