Entrepreneurial passion, role models and self-perceived creativity as antecedents of e-entrepreneurial intention in an emerging Asian economy: The moderating effect of social media
Entrepreneurial passion, role models and self-perceived creativity as antecedents of e-entrepreneurial intention in an emerging Asian economy: The moderating effect of social media
Hussam Al Halbusi,Pedro Soto-Acosta,Simona Popa
2022 · DOI: 10.1007/s10490-022-09857-2
Asia Pacific Journal of Management · 59 Citations
TLDR
It is revealed that entrepreneurial passion, role models, and self-perceived creativity significantly influence e-entrepreneurship intention and the positive impacts of entrepreneurial passion and self-perceived creativity on e-entrepreneurship intention are greater among entrepreneurs who intend to apply social media in their future businesses.