Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce
Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce
Hefu Liu,Haili Chu,Qian Huang,Xiayu Chen
2016 · DOI: 10.1016/j.chb.2016.01.012
Computers in Human Behavior · 318 Citations
TLDR
The results indicate that interpersonal interaction factors positively relate to flow experience and subsequently influence purchase intention and also find differences between young and old users in this area.