Employing big data capability in the face of fierce competition: Exploring the synergy between market orientation, marketing strategies, and innovation capabilities
Employing big data capability in the face of fierce competition: Exploring the synergy between market orientation, marketing strategies, and innovation capabilities
Omar S. Itani,Colin B. Gabler,2 Authors,M. Yunis
2026 · DOI: 10.1016/j.indmarman.2026.01.004
Industrial Marketing Management · 1 Citations