Emerging Trends of E-Commerce: Challenges and Opportunities

Electronic commerce (E-Commerce) means purchasing & selling of goods & services by the traders through electronic channels. Customers take benefits of low prices of products offer by the traders & companies. At present due to the popularity of e-business there is a remarkable growth in buying & selling of products & services worldly. The purpose of this paper is to discover the present situation of Electronic Commerce in Indian economy. It also studies the challenges and advantages of e-commerce. This paper is focused on the new arising factors of E-commerce benefits and obstacles and also explains that the potential of growth of electronic commerce in Indian economy is satisfactory.