Email Marketing System using Php, Sql

Email marketing remains one of the most effective digital marketing techniques for promoting products, services, and business communications. Organizations require efficient systems to manage subscribers, create campaigns, distribute emails, and analyze customer responses. This paper presents the design and implementation of an Email Marketing System using PHP and SQL technologies. The proposed system enables administrators to manage subscriber databases, create customized email campaigns, schedule email delivery, and generate performance reports. PHP is utilized as the server-side scripting language, while MySQL serves as the backend database management system. The developed application provides a cost-effective, scalable, and secure solution for organizations seeking automated email marketing services. Experimental results indicate improved campaign management efficiency, reduced manual effort, and enhanced customer engagement through targeted communication.