Elevating customer competitiveness: The synergistic role of value-based selling and customer success management
Elevating customer competitiveness: The synergistic role of value-based selling and customer success management
Richa Chugh,Mark P. Leach,S. Oneto
2026 · DOI: 10.1016/j.indmarman.2026.04.001
Industrial Marketing Management · 0 Citations