Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
T. Hennig-Thurau,K. Gwinner,G. Walsh,Dwayne D. Gremler
2004 · DOI: 10.1002/dir.10073
6,210 Citations