"ELECTRONIC BUSINESS", "ELECTRONIC COMMERCE" : CONCEPTS

AND MAIN CHARACTERISTICS

The object of the research is the definitions of the terms "e-business" and "e-commerce", and the subject is the research of the essence and main characteristics of the terms "ebusiness" and "e-commerce". The terms "electronic business" and "electronic commerce" have different definitions, which have been addressed by different international organizations, theorists and authors. A common characteristic of these concepts is their connection with the use of information technology. At the same time, each of the concepts has its own distinguishing features, which enable us to clearly distinguish the considered terms. Electronic trade or e-Commerce is a way of doing business, the main feature of which is buying and selling over the Internet. E-business is a way of doing business that uses all the possibilities of the global Internet network. This is a rather broad concept that includes many subtypes, including e-commerce. E-business is practically impossible without marketing elements, because Internet marketing is the application of marketing policies on the Internet. The obtained results will be useful in both practical and theoretical aspects.