Electronic and in-person service quality of hybrid services
Electronic and in-person service quality of hybrid services
Tien Wang,R. K. Yeh,David C. Yen,Christyanto Ari Nugroho
2016 · DOI: 10.1080/02642069.2016.1272590
19 Citations
TLDR
Investigation of the sequential influence of e-service quality on in- person service quality in a hybrid service format in which interpersonal and computer-mediated services coexist but at different points in time shows that e- service quality directly and positively affects in-person service quality, which fully mediates the effects of e.
