Effects of social networking site overloads on discontinuous intentions of users: a moderated mediation analysis

Findings reveal that information and communication overload exert a direct impact on SNS addiction, and the relationship between S NS addiction and discontinuous intentions amongst users is negatively significant, while the moderated mediation analysis result indicates that social media self-efficacy moderates the mediating effect of SNS addicted between overloads (information and communication) and discontinueduous intentions.