Effects of Price Discounts and Bonus Packs on Online Impulse Buying
Effects of Price Discounts and Bonus Packs on Online Impulse Buying
Yin Xu,Jinsong Huang
2014 · DOI: 10.2224/SBP.2014.42.8.1293
146 Citations
Effects of Price Discounts and Bonus Packs on Online Impulse Buying
Yin Xu,Jinsong Huang