DMOs as Data Mining Organizations? Reflection over the Role of DMOs in Smart Tourism Destinations
DMOs as Data Mining Organizations? Reflection over the Role of DMOs in Smart Tourism Destinations
T. Gajdošík,Zuzana Gajdošíková
2021 · DOI: 10.1007/978-3-030-77448-6_28
1 Citations
TLDR
The article concludes, that in the nearest future it is expected that more and more DMOs will use the data mining approach in order to better satisfy their stakeholders, improve tourist experience and increase efficiency.