Disclosure Privacy Information Social Media on TikTok

With the rapid development of technology, the use of social media by the public, especially among young people, is increasing. One of the social media platforms currently used by young people is the TikTok application. It is a video-based TikTok feature accompanied by music, writing, and pictures that are considered attractive, so teenagers like it to show their existence and self-disclosure. Therefore, this study aims to examine the intention of users to disclose their privacy. As the basis of the theory, this study deployed the privacy calculus theory, where the perceived benefits and perceived risks play crucial roles in the intention to disclose their privacy. The study successfully collected 369 responses. The empirical findings indicated that only the relationship between Perceived Personalization (PP) and Perceived Risk (PR) was not supported. However, all the remaining hypotheses were supported. These findings emphasize how several complicated variables influence social media users' intentions to disclose their privacy. When people feel in control of their privacy settings and see significant benefits, they are more likely to divulge personal information; nevertheless, perceived risks can greatly discourage users.