Dimensions of Investment Behavior: A Case of Kids Higher Education

Making excellent investments decisions is difficult

for most of the peoples, we all have hopes and fears regarding

our investments, yet unknown to us, these same hopes and fears

can damage our investment performance. Neuroscience research

demonstrates how these emotions originate in the brain's center

of emotional processing, the limbic system, in various financial

situations. We can learn to identify these emotional disturbances

in our financial reasoning. Distorted reasoning is often

characterized by intense feeling. However, unless we make a

conscious effort to become aware of our feelings, we can easily

succumb to their destructive tendencies, based on this

understanding researchers in this study is focusing on some of

few core issues, which are main constraints at the time of basic

financial planning of an individual. These issues are why do

some people take a lot of risk in financial and other people don’t?

Why do some people save very little for retirement and some save

a lot more? Why do some people become overconfident when they

invest? In this study, education is treated as a form of investment

and the focus of the study is to understand individual’s

investment behavior at the time of investing in child higher

education.