Digital technologies in youth career guidance management for professions of the agricultural and industrial complex of the Sverdlovsk region

The research is aimed at finding ways to effectively integrate traditional career guidance approaches and the capabilities of digital platforms working in the field of youth policy management in the Sverdlovsk region. The ways of intersection of interests of universities and youth policy management bodies in the emerging unified Internet space are outlined. The analysis of digital transformation process in the field of career guidance is carried out. The possibilities of the main federal information platforms in the field of youth work and their effectiveness in terms of indicators are presented: the number of events, the coverage of participants and, what is important for us– the project activities of young people with a career-oriented component. The article provides examples of social projects that already have a digital footprint and a sufficiently large involvement of schoolchildren and students of the Sverdlovsk region. The educational component containing elements of career guidance, which can be further strengthened, is of particular interest. The ways of creating a territorial multilevel digital model of youth career guidance of the Sverdlovsk region are outlined.