Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience
Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience
Olivia Petit,Carlos Velasco,C. Spence
2019 · DOI: 10.1016/j.intmar.2018.07.004
Journal of Interactive Marketing · 373 Citations
TLDR
This review is designed to help the interested reader better understand what sensory marketing in a digital context can offer, thus hopefully opening the way for further research and development in the area.