Digital orientation: Conceptualization and operationalization of a new strategic orientation
Digital orientation: Conceptualization and operationalization of a new strategic orientation
Bastian Kindermann,S. Beutel,3 Authors,Malte Brettel
2020 · DOI: 10.1016/j.emj.2020.10.009
242 Citations
TLDR
This study integrates recent digitalization themes with IT business alignment research to conceptualize a new strategic orientation construct: digital orientation, manifested in four dimensions which is operationalize for computer-aided text analysis.