Digital Marketing
Digital Marketing
Albert Dzikiti,Professor Qiantao Fan
TLDR
S01 Unit presentation and logistics, brands, market, advertisement, strategy, stakeholders, implementation/ operationalisation, assignment support, global review and discussion.
Abstract
S01 Unit presentation and logistics S02 Brands, market, advertisement, strategy, stakeholders S03 Products and services: from classic/ traditional to digital S04 Strategy and tactics of marketing S05 Individuals and society: needs, rights, limits S06 Channels/ pathways and means; digital platforms; integration S07 Digital platforms (cont.) S08 Usability online; digital lifestyle S09 Assessment and monitoring: metrics S10 Analysis techniques S11 Implementation/ operationalisation S12 Assignment support S13 Assignment support (cont.) S14 Global review and discussion