Digital destination promotion : understanding and maximizing the use of digital and cultural assets to enhance tourists' decision making and destination marketing strategies
Digital destination promotion : understanding and maximizing the use of digital and cultural assets to enhance tourists' decision making and destination marketing strategies
N. Mitsche
2016
3 Citations
TLDR
The main contribution of this work is new and enhanced insights how to improve on-line destination presentation by understanding its current representation and users’ search and behaviour patterns online and during travelling.