DEVELOPMENT OF STRATEGIC GUIDELINES FOR THE TRANSFORMATION OF CONSTRUCTION SERVICES: DIGITAL AND INNOVATIVE ASPECTS

The model of digital transformation formed in the construction industry is strategically justified on the basis of three promising goals, which are the formation of digital culture (literacy) and digital maturity of the industry, digitalization of all processes of organizing activities in the construction services market, development and implementation of information technologies at all stages of the life cycle of performance and implementation of construction services. The introduction of digital solutions into the business process of construction companies will allow solving a number of functionally significant works and services for a construction company, which will increase the efficiency of their work and the quality of construction services performed. In general, the use of digital technologies in the construction services market is aimed at increasing the productivity and KPIs of employees and employees, increases the level of safety at construction sites, increases the effectiveness of each stage of the construction project. Uniquely, digital innovative solutions will radically change the construction services market in the future based on the introduction of digital solutions, projects, developments and technologies. The main theoretical and scientific and methodological foundations of the development of the construction industry at the stage of digitalization will become the object of scientific research and will be reflected in scientific publications in the future.