Developing and validating a multidimensional consumer-based brand equity scale
Developing and validating a multidimensional consumer-based brand equity scale
B. Yoo,Naveen Donthu
2001 · DOI: 10.1016/S0148-2963(99)00098-3
2,966 Citations
Developing and validating a multidimensional consumer-based brand equity scale
B. Yoo,Naveen Donthu