Determining visitor engagement through augmented reality at science festivals: An experience economy perspective
Determining visitor engagement through augmented reality at science festivals: An experience economy perspective
M. Claudia,Ph.D tom Dieck,Ph.D Timothy Jung,Ph.D Philipp A. Rauschnabel
2018 · DOI: 10.1016/j.chb.2017.12.043
Computers in Human Behavior · 204 Citations
TLDR
Findings show that the four realms of experience economy influence satisfaction and memory and, ultimately, the intention for visitor engagement with science research at science festivals.