DETERMINED CONSUMERS ONLINE PURCHASE INTENTION FACTORS BY CONSIDERING RISK AND E-TRUST

The buyer's intention is one of the main drivers for a buyer to make payment transactions and end up buying products or services. The higher the purchase intentions, the greater the willingness of the individual to buy the goods. This also applies to online purchases using e-commerce. Online purchase transactions have the characteristic that there is no physical interaction between the buyer, seller, and payment process. The online purchase intention can be influenced by various factors. Based on previous studies, important factors in online purchasing are shopping experience factors, possible risks, and trust in e-commerce service provider websites. This study aims to determine the influential factors in online purchase intention by building a research model. The model in this study is a combination of research variables from previous studies. There are seven research variables with ten research hypotheses. The variables used to compile the research model are Online Shopping Experience, Web Quality, Product Risk, Financial Risk, Privacy Risk, E-Trust, and Online Purchase Intention. The next stage of this research is to conduct a research survey and processing the results of data using SMART PLS 3.0.