Determinants of the intention to use Buy-Online, Pickup In-Store (BOPS): The moderating effects of situational factors and product type
Determinants of the intention to use Buy-Online, Pickup In-Store (BOPS): The moderating effects of situational factors and product type
Eunhye Kim,Myeong-Cheol Park,Jongtae Lee
2017 · DOI: 10.1016/j.tele.2017.08.006
Telematics and informatics · 105 citazioni
TLDR
It is indicated that the consumer perceptions of relative advantage, complexity, compatibility, and risks involved in online shopping are important antecedents to intention to use BOPS, and that these relationships were significantly moderated by locational convenience and product involvement.