Designed for growth: Product design capability, sales growth, and the contingent role of marketing, R&D, and operations capabilities
Designed for growth: Product design capability, sales growth, and the contingent role of marketing, R&D, and operations capabilities
Saeed Janani,Michael A. Wiles,Gaia Rubera
2025 · DOI: 10.1007/s11747-025-01118-0
Journal of the Academy of Marketing Science · 0 Citations