Demystifying how emotional and cognitive resonance to AI-driven content consistency sparks customer engagement and impulse buying in short-video E-commerce
Demystifying how emotional and cognitive resonance to AI-driven content consistency sparks customer engagement and impulse buying in short-video E-commerce
Thuy Do Xuan Nguyen,K. M. Nguyen
2026 · DOI: 10.1016/j.jretconser.2025.104646
Journal of Retailing and Consumer Services · 2 Citations