Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users
Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users
Ing-Long Wu,Kuei-Wan Chen,Mai-Lun Chiu
2016 · DOI: 10.1016/j.ijinfomgt.2015.11.015
International Journal of Information Management · 219 Citations
TLDR
A novel research model is proposed to examine impulse buying behavior in a complete manner based on flow experience, technology-use features, and trust belief and results showed that flow experience is an important factor to affect impulse buying from its original drivers.