DAMPAK DAYA TARIK IKLAN DAN KOMENTAR PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PELANGGAN PADA PENGGUNA APLIKASI ONLINE SHOP DI KOTA MEDAN

The result of this research is that the attractiveness of advertisements and customer comments together have a positive and significant effect in increasing customer product purchasing decisions for users of online shop applications in Medan.