Customer Churn Prediction in Telecom Services

Customer churn, sometimes referred to as attrition or defection of customers, is the process through which consumers discontinue their affiliation with a company or subscription with a particular business or service. In today's highly competitive marketplace, where acquiring new customers can be costly, understanding, and mitigating customer churn has become a critical aspect of business strategy. This abstract aims to provide a concise overview of customer churn, its causes, consequences, and strategies for reducing churn rates. Experimental results found that the Random Forest is providing more accurate results in predicting the customer churn with the accuracy of 79%.