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Customer Churn Analysis

Tahseen Begum,E. Pravallika,M. Rushitha,K. Kavya

2023 · DOI: 10.22214/ijraset.2023.55720
International Journal for Research in Applied Science and Engineering Technology · 0 Citations

TLDR

Customer churn analysis is a critical process for businesses to understand the reasons why customers stop using their products or services and identifying patterns that can indicate potential churn.

Abstract

Abstract: Customer churn analysis is a critical process for businesses to understand the reasons why customers stop using their products or services. It involves examining customer data and identifying patterns that can indicate potential churn. By analyzing this data, businesses can take proactive measures to retaincustomers, such as improving the quality of their offerings or targeting specific customer segments. Ultimately, effective customer churn analysis can help businesses reduce customer churn and increase profitability.