Critical Analysis of the Ethical Challenges related to Data Privacy and Social Media Analytics: A Literature Review

The aim of this study is to find out the ethical challenges to social media data privacy because social media plays an information and dissemination role in our society while on the other side, it is also facing data privacy problems. The study analyzed 38 articles related to Facebook and Twitter to explore the viewpoint of the scholars regarding ethical challenges to data privacy linked to social media. The study revealed that social media users are facing data privacy problems and ethical challenges. Both have their own status and requirements regulations, rights, and laws to protect each other from any mishap in society. It is recommended that social media users read and learn all the rules & regulations and conditions whenever logging into a particular Social Network Site, the SNS providers need to clearly define their rules & regulations, and conditions to use to overcome ethical challenges.