Consumer Responses to Bonus Pack and Product Enlargement Claims
Consumer Responses to Bonus Pack and Product Enlargement Claims
Jay P. Carlson,Danny Weathers,Scott D. Swain
2016 · DOI: 10.1080/10696679.2016.1089764
15 Citations
Consumer Responses to Bonus Pack and Product Enlargement Claims
Jay P. Carlson,Danny Weathers,Scott D. Swain