Consumer Intensity Drivers and Adaptive Marketing Agility: Empirical Evidence of Mediating Spillovers and Co-Evolution with Moderating Algorithmic Amplification
Consumer Intensity Drivers and Adaptive Marketing Agility: Empirical Evidence of Mediating Spillovers and Co-Evolution with Moderating Algorithmic Amplification
Rohit Bansal,Y. Suryanarayana Murthy,2 Authors,A. Propheto
2025 · DOI: 10.1016/j.joitmc.2025.100701
Journal of Open Innovation: Technology, Market and Complexity · 2 Citations