Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
P. Verhoef,A. Stephen,11 Authors,Yuchi Zhang
2017 · DOI: 10.1016/j.intmar.2017.06.001
226 Citations
TLDR
The POP-framework is introduced, how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data is discussed, and an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies is provided.