CONSUMER ACCEPTANCE OF TECHNOLOGY CONTACT : EXTENDING WEB-BASED E-COMMERCE TO TECHNOLOGY-BASED SERVICES Completed Research Paper
CONSUMER ACCEPTANCE OF TECHNOLOGY CONTACT : EXTENDING WEB-BASED E-COMMERCE TO TECHNOLOGY-BASED SERVICES Completed Research Paper
K. Pramatari,G. Doukidis
2013
0 Citations
TLDR
It is hypothesized that technology contact affects performance expectancy, ease of use and behavioral intentions, but these relationships are moderated by individual’s anxiety with technology and the type of shopping trip.