Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology
Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology
V. Venkatesh,J. Y. Thong,Xin Xu
2012 · DOI: 10.2307/41410412
15,573 Citations
TLDR
Compared to UTA UT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention and technology use and the theoretical and managerial implications of these results are discussed.