UPDF AI

CONCEPTUAL FRAMEWORK FOR THE INFLUENCE OF SOCIAL MEDIA USAGE AND SOCIAL MEDIA MULTITASKING ON THE ACADEMIC PERFORMANCE OF THE UNDERGRADUATE STUDENTS

Mahir Tahrir,Faridah Ibrahim Salih Mohammed,N. Yunus

2021
4 Citations

TLDR

The conceptual framework discussed in this paper examined the contribution of social media to the academic outcomes of Malaysian university students and it will act as a baseline for future empirical research in this area.