Computational modeling of social decision-making.

Social decision-making is guided by a complex set of social norms. Computational modeling can play a significant role in enriching our understanding of these norms and how precisely they direct social choices. Here, we highlight three major advantages to using computational modeling, particularly models derived from Utility Theory, in the study of social norms. We illustrate how such models can help generate detailed processes of decision-making, enforce theoretical precision by delineating abstract concepts, and unpack when, and why, people adhere to specific social norms. For each benefit, we discuss a recent study which has employed modeling in the service of assessing the role of norms in decision-making, collectively revealing how computational modeling enables better prediction, description, and explanation of important social choices.