Co-production and its effects on service innovation
Co-production and its effects on service innovation
Jashen Chen,Hung‐Tai Tsou,R. Ching
2011 · DOI: 10.1016/J.INDMARMAN.2011.03.001
280 Citations
TLDR
It is indicated that co-production positively influences service innovation to a degree that depends on the collaborative partner's compatibility and history of business relations, affective commitment, and expertise, and the business' innovation orientation enhances (moderates) the relationship between co- production and service innovation.
