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Co-production and its effects on service innovation

Jashen Chen,Hung‐Tai Tsou,R. Ching

2011 · DOI: 10.1016/J.INDMARMAN.2011.03.001
280 Citations

TLDR

It is indicated that co-production positively influences service innovation to a degree that depends on the collaborative partner's compatibility and history of business relations, affective commitment, and expertise, and the business' innovation orientation enhances (moderates) the relationship between co- production and service innovation.