Churn Prediction and Retention in Banking, Telecom and IT Sectors Using Machine Learning Techniques
Churn Prediction and Retention in Banking, Telecom and IT Sectors Using Machine Learning Techniques
Himani Jain,Garima Yadav,R. Manoov
2020 · DOI: 10.1007/978-981-15-5243-4_12
31 Citations
TLDR
Comparison analysis of four algorithmic models, namely logistic regression, random forest, SVM and XGBoost, on three different domains, namely banking, telecom and IT, for churn prediction and develops various retention strategies with the help of exploratory data analysis.