UPDF AI

Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery

H. Datta,George Knox,Bart J. Bronnenberg

2017 · DOI: 10.1287/mksc.2017.1051
Marketing science (Providence, R.I.) · 255 Citations

TLDR

It is documented that adopting Spotify leads to more discovery of highly valued music, although - consistently with the marginal variety on Spotify being free - lowers repeat listening for the average new discovery relative to non-adopters.