Case Studies in Applying Data Mining for Churn Analysis
Case Studies in Applying Data Mining for Churn Analysis
S. Lomax,S. Vadera
2017 · DOI: 10.4018/IJCSSA.2017070102
International Journal of Conceptual Structures and Smart Applications · 3 Citations
TLDR
Two case studies are presented that utilize decision tree learning methods to develop models for predicting churn for a software company, and show the significant savings that can be made, plus potential increase in revenue by using decision treeLearning for churn analysis.
