Capturing the Untapped Domestic Market: A Go-to-Market Strategy for Multifunctional Smart Pet Wearables

The Chinese pet market is projected to continue its growth with a gap for multifunctional smart pet wearables left to be filled. Utilizing STP and conjoint analysis, this paper explores the potential of a hypothetical brand, PetMe, and measures the impact of its different product attributes on consumers purchase intention. The author suggests expanding product functions centered on humanization and offering a high degree of customization. This go-to-market strategy can serve as a reference for those who want to start up their work in an unexplored market.