Building with Bricks and Mortar: The Revenue Impact of Opening Physical Stores
Building with Bricks and Mortar: The Revenue Impact of Opening Physical Stores
K. Pauwels,S. Neslin
2015 · DOI: 10.1016/J.JRETAI.2015.02.001
281 Citations
Building with Bricks and Mortar: The Revenue Impact of Opening Physical Stores
K. Pauwels,S. Neslin