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Big Data at Work: Dispelling the Myths, Uncovering the Opportunities

Marlena J. Gaul

2014 · DOI: 10.5860/choice.51-6260
290 Citations

TLDR

Determining relevant data is key to delivering value from massive amounts of data and big data is defined less by volume which is a constantly moving target than by its ever-increasing variety, velocity, variability and complexity.