BIBLIOMETRIC INSIGHTS ON EDUCATIONAL ASPECTS OF WELLNESS TOURISM: PROMOTING HEALTH AND CULTURAL AWARENESS

The tourism and wellness sectors are combined in the

wellness tourism sector which can satisfy people's dual

requirements for travel and health and promote a healthy way of

life. (Y. Li & Wen, 2024). Wellness tourism provides physical,

quality-of-life, psychological, and environmental health

advantages (Liao et al., 2023). In an era of increasing stress,

wellness has transformed into a lifestyle of self-discovery and the

wellness tourism industry is growing at a pace (K. H. Chen et al.,

2013). This research aims to expand knowledge about wellness

tourism by exploring its structural dimensions and potential as a

multidisciplinary educational tool. By examining its integration

into educational frameworks, the study highlights wellness

tourism as a valuable resource for teaching sustainable

practices, cultural awareness, and holistic health principles.

Thus, this study conducted a bibliometric analysis of wellness

tourism publications by extracting the data from the Scopus

database. 495 documents were considered for final analysis

through biblioshiny and Vosviewer. Performance analysis such

as most productive authors, journals, papers, annual production

patterns, and science mapping such as bibliographic coupling,

world collaboration, co-citation analysis, etc was conducted.

The findings provide insights for researchers, educators, and

industry professionals to advance the field and incorporate

wellness tourism into academic curricula and training

programs.