Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research
Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research
M. Fishbein,I. Ajzen
1977 · DOI: 10.2307/2065853
41,728 Citations
Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research
M. Fishbein,I. Ajzen